Best Bagel has opened its second Budapest location on the city’s iconic pedestrian street, Váci utca 73 — and it arrives with a special premiere: this is the first place in Europe where guests can try the fully natural, vegan Rainbow Bagel. The colorful, eye‑catching, yet completely plant‑based bagel combines the brand’s handcrafted quality with a fresh, visually exciting concept.

The official grand opening of Best Bagel Váci will take place on May 9, and interest is already high. On opening day, guests are welcome from 08:30, and the brand has prepared a special surprise: the first 100 visitors will receive a complimentary Strawberry Rainbow Bagel.

What makes the Rainbow Bagel unique is that — unlike its American counterparts — it contains no artificial colors or additives. It is made exclusively from natural, plant‑based ingredients. The rainbow dough is not only visually striking but also a clean, modern, and conscious choice. 

According to the Best Bagel team, the opening of the Váci utca store marks a milestone for the brand: “Our goal was to bring a product to one of the busiest parts of downtown that is photogenic, high‑quality, and truly innovative. The Rainbow Bagel perfectly represents this vision.”

The store’s design and product presentation are intentionally social‑friendly: even during the soft opening period, the colorful bagel generated strong organic interest across social media.

Best Bagel Váci welcomes guests with the brand’s well‑known offering — fresh, handcrafted bagels, premium ingredients, fast service, and accessible prices — along with the exclusive European premiere of the Rainbow Bagel.